Finding the perfect promotional products to represent your brand can feel like searching for a needle in a haystack.
The goal is to pick practical, high-quality giveaways that resonate with your target audience without draining your company’s budget.
Easier said than done, right?
Don’t worry—we’ll give you 30 magnificent promotional product ideas to set your brand apart in 2025.
Moreover, we’ll share valuable insights into how and why you should use these promo items.
Let’s begin!
Table of Contents
How Do Promotional Products Benefit Businesses?
Best Promotional Product Ideas to Elevate Your Brand in 2025
How Can Promotional Products Be Used Effectively at Trade Shows?
Frequently Asked Questions (FAQs)
What Are Promotional Items?
Promotional items are free products brands offer to prospects and customers for advertising purposes.
These products, a.k.a. swag, range from keychains and lanyards to trendy apparel and high-end gadgets.
Any item you can customize with your company logo or name can become a promotional product.
Brands typically offer swag items as:
- Client appreciation gifts;
- Trade show or conference giveaways;
- Christmas gifts;
- Contest prizes;
- Grand opening gifts.
This marketing strategy can yield impressive results, as you’ll see next.
How Do Promotional Products Benefit Businesses?
Promo products enhance brand marketing in more ways than one.
Here are some of the most remarkable benefits that our clients stand by.
Increase brand awareness and reach
According to a Vistaprint survey, 54% of consumers regularly use promo items in their day-to-day lives.
Therefore, whenever a client uses or wears your branded products in public, they expose your company logo and name to the world.
At the same time, the 2020 ASI report found that 85% of people who were given a promotional giveaway will remember the marketer who gave it to them.
Hence, company swag will keep your brand top-of-mind.
Drive engagement and sales
Unique promotional products spark curiosity, attracting potential customers to your brand and encouraging them to make purchases.
According to a BR Printers report, 75% of customers are more likely to buy from a brand that gave them a promotional item than from a brand they know just as well that hasn’t offered them a promo product.
Likewise, one-of-a-kind corporate gifts will keep existing clients engaged, giving rise to repeat business.
Build loyalty
Thoughtful promotional gifts show genuine appreciation for your clients’ contributions, creating strong bonds.
For instance, remembering a customer’s birthday and surprising them with a gift will leave a lasting impression and build brand loyalty.
Moreover, a Sendoso survey found that 83% of customers who received a corporate gift said it made them feel closer to the company.
Inspire word-of-mouth marketing
When consumers receive cool branded merchandise, they tend to rave about it to their friends and family, in person or online.
Authentic word-of-mouth marketing can expose your brand to new audiences and build consumer trust, ultimately driving sales.
According to the same Vistaprint survey, 43% of consumers are more likely to make brand referrals to others after receiving promotional products from a brand.
For a more comprehensive analysis, check out the 66 promotional product statistics we found most interesting in 2024.
Now, let’s look at some real-life gift ideas that get results.
Best Promotional Product Ideas to Elevate Your Brand in 2025
Relying on our 30+ years of industry experience and our clients’ insightful feedback, we’ve rounded up the best promotional items to wow your audience.
Let’s check them out!
1. Slowtide Brushed Cotton Throw Blanket
The Slowtide blanket will keep customers warm and comfortable, showing how much you care about their well-being.
This custom blanket is made from extra soft 100% cotton and features charming accents that complement any interior design.
Why we recommend it: This blanket can be offered as a promotional Christmas gift to encourage relaxation during the holiday season.
2. Bellroy Laptop Sleeve
Since laptops have become everyday work essentials, protecting them is key.
The Bellroy laptop sleeve offers scratch-free security and extra protection due to its magnetic bumper entry and quilted microfiber lining.
Why we recommend it: This practical tech accessory will showcase your company logo in offices, coffee shops, or wherever work takes the recipients.
3. Dual Pocket RFID Phone Wallet
This phone accessory is a budget-friendly promotional item that provides security and convenience.
Our phone wallet will protect your clients from identity theft thanks to the RFID technology.
Why we recommend it: The stylish swag item comes in three colors and can fit up to four cards, eliminating the need for wallets.
4. Robin Drawstring Bag
The Robin drawstring bag is compact and lightweight, making it an excellent choice for on-the-go activities.
Our clients love the zippered front pocket that keeps valuables safe and the practical earbud port.
Why we recommend it: Due to its minimalist design, consumers can use this promotional material in formal and informal settings.
5. Classic Six-Can Lunch Cooler
Support corporate wellness with a lunch cooler that inspires recipients to bring home-cooked meals and healthy snacks to work.
This classic cooler features PEVA insulation, keeping food fresh even on hot summer days.
Why we recommend it: If you want to leave a lasting impression, you can turn this cooler into a snack gift basket full of delicious healthy treats.
6. Reclaim Recycled Computer Backpack
Demonstrate your company’s commitment to environmental sustainability with an eco-friendly backpack.
Our custom backpack is made of 100% recycled PET and features a classic design that any modern professional will love.
Why we recommend it: According to the 2023 ASI report, 46% of US consumers would have a better opinion about an advertiser if they gave them an eco-friendly promo item.
7. The Maven Soft Touch Metal Pen
Branded pens are traditional giveaways that will always stay in style given their daily functionality and professionalism.
However, we recommend adding a touch of sophistication to your gift, by opting for this elegant pen with rubberized barrel and chrome accents.
Why we recommend it: The Vistaprint survey found that 38% of consumers would like to receive pens as promo products.
8. Ambassador Bound JournalBook Bundle Gift Set
Most professionals carry a writing instrument and a notebook or notepad in their bag daily for quick note-taking.
The Ambassador gift set includes a sleek branded notebook with elastic closure and a ballpoint pen perfect for business meetings and conferences.
Why we recommend it: Our gift set comes in five vibrant colors that you can match with your brand colors.
9. CamelBak Eddy+ Bottle Tritan Renew
Promotional fitness products like sports drinkware can motivate sedentary customers to become more active.
The screw-on lid with a spill-proof bite valve and a one-finger carry handle make this water bottle optimal for jogging, hiking, and cycling.
Why we recommend it: According to the WHO, physical inactivity increases the risk of cardiovascular diseases, type 2 diabetes, dementia, and cancer, making this a thoughtful gift.
10. Hydro Flask Wide Mouth With Flex Sip Lid
Show your most valued clients that you’re willing to go the extra mile for them by opting for a high-quality, insulated water bottle instead of a regular one.
The Hydro Flask bottle features a stainless steel construction with double-wall, vacuum insulation, keeping beverages hot for 12 hours and cold for 24 hours.
Why we recommend it: This swag item can be used as a travel mug as it fits under most coffee brewing systems. Recipients can fill it up at home or at their favorite coffee shop.
11. Sona 22oz Reusable Bottle
Encourage customers to stay hydrated at home or the office with the stylish Sona water bottle.
The best part is that this promotional giveaway promotes sustainability, as it’s made from 100% recycled PET and reduces plastic water bottle waste.
Why we recommend it: Our eco-friendly water bottle also features an FSC-certified bamboo lid, making it biodegradable.
12. Smart Tritan Sports Bottle
Proper hydration can improve your overall health, making the Smart Tritan sports bottle a healthcare promotional product.
The bottle features a unique lid with a built-in counter designed to help you track, record, and improve your daily hydration habits.
Why we recommend it: According to the CDC, drinking water prevents dehydration, which can cause unclear thinking, mood swings, overheating, and kidney stones.
13. Restore Yoga Bag and Mat
If you’re looking for a meaningful gift for busy entrepreneurs, this yoga mat is just what the doctor ordered.
Practicing yoga can reduce stress, sharpen concentration, and increase flexibility and muscle strength, according to the American Osteopathic Association.
Why we recommend it: This yoga mat can be paired with a stress ball and other self-care products to help recipients unwind and recharge.
14. Men’s Tentree Space Dye Classic Hoodie
The men’s Tentree hoodie will keep customers warm and comfy while looking their best.
Moreover, this custom hoodie is made from a sustainable blend of organic cotton and recycled polyester, making it extra soft and eco-friendly.
Why we recommend it: All Tentree products are made using sustainably sourced and recycled materials and are produced in fair, safe working conditions.
15. Women’s Tentree Space Dye Zip Hoodie
The same sustainable Tentree hoodie also comes in a women’s style featuring a zipper.
Due to its classy design, women can wear this hoodie at home, work, or while exercising.
Why we recommend it: For every hoodie purchased, Tentree plants ten trees to regenerate ecosystems worldwide.
16. Women’s OTIS SS Polo
While a branded t-shirt works well as startup swag, a high-quality polo shirt is better suited for your trusted customers.
The women’s Otis polo shirt has shaped seams and a tapered waist, offering a flattering, feminine fit.
Why we recommend it: According to the 2023 ASI report, 62% of US consumers would keep and wear a promo polo shirt for one year or longer.
17. Men’s OTIS SS Polo
Don’t worry; the Otis polo shirt also comes in a men’s version and you get to choose from 10 trendy colors.
The Otis polo shirts are made from a breathable, moisture-wicking fabric, providing all-day comfort.
Why we recommend it: The 2023 ASI report found that polo shirts generate 2,106 impressions over their lifetime, making them an effective marketing tool.
18. Ash Recycled Drawstring Bag
The Ash drawstring bag combines practicality and sustainability.
This eco-friendly promo product is made from recycled water bottles, and 1% of each sale goes to environmental nonprofits.
Why we recommend it: Clients can use this office-ready sustainable bag to carry their essentials or gym clothes to work daily.
19. Lighthouse 24-Can Non-Woven Tote Cooler
The Lighthouse tote bag comes across as a luxury promo product but is surprisingly budget-friendly.
The best part about this fashionable bag is that it doubles as a spacious cooler, allowing you to carry your groceries or lunch.
Why we recommend it: You can offer the Lighthouse tote bag as a summer giveaway as it’s well suited for beach or boat trips.
20. Hipster Budget Fanny Pack
The fanny pack is a trendy, hands-free accessory that is clearly making a comeback.
Despite being compact, this fanny pack can still fit everyday essentials, like a phone, keys, cards, and lip balm.
Why we recommend it: This versatile client gift comes in handy while running errands across town, exercising, or attending festivals.
21. Recycled Cotton Twill Grocery Tote
Motivate consumers to embrace sustainability with this reusable tote bag that eliminates the need for plastic bags and reduces plastic waste.
Moreover, our eco-friendly tote bag is manufactured from pre-consumer waste generated by factories during the fabric-cutting process.
Why we recommend it: You can turn this item into a corporate event swag bag full of goodies, like custom tumblers, koozies, hand sanitizers, and stickers.
22. Multi-Purpose Travel Bag
Whether clients travel for work or pleasure, our multi-purpose travel bag will prove helpful.
This swag item is ideal for keeping toiletries, make-up, or cables and chargers organized on your trips.
Why we recommend it: Travel promotional items work well, such as summer giveaways or Christmas gifts, keeping your brand at the top of your customer’s mind even on vacation.
23. Jolt 2,200 mAh Power Bank
Since we constantly rely on our phones and gadgets no matter where we are and what we do, power banks have become lifesavers.
With a 2,200 mAh battery capacity, the Jolt power bank will keep your recipient’s devices up and running even when they forget their chargers.
Why we recommend it: 40% of Americans who receive a power bank are more likely to do business with the advertiser who gave it to them, according to the 2023 ASI report.
24. Mouse Pad with Coating
Truth time: do you always wash your hands before touching your mouse and mouse pad?
Many people don’t even think about this, meaning that these objects can accumulate a lot of germs.
Luckily, this premium mouse pad features an antimicrobial additive, inhibiting the growth of bacteria.
Why we recommend it: You can pair this small business promotional product with a hand sanitizer to show clients you care about their well-being.
25. Light Up Logo Bluetooth Headphones
Listening to music is an effective stress reliever and can even help some people be more productive.
Equip customers with the Light Up Logo Bluetooth headphones that will allow them to listen to their favorite songs for hours while also being able to answer calls.
Why we recommend it: According to a 2024 CSS-Tricks poll, 45% of respondents always listen to music while they work.
26. Royal Fleet Smart Fitness Tracker
The Royal Fleet smart fitness tracker is a thoughtful appreciation gift, as it allows clients to monitor and improve their health.
This tech swag item has a built-in heart rate monitor, blood pressure monitor, sleep monitor, and step and calorie counter.
Why we recommend it: The fitness tracker also features an IP67 waterproof rating, so recipients can use it while cycling or jogging.
27. Bamboo Cutting Board with Knife
This modern cutting board is a top-notch restaurant promotional item that is bound to impress customers.
The gift set includes an eco-friendly bamboo cutting board with anti-slip silicone corners and a professional-grade carving knife with a stainless steel blade.
Why we recommend it: This cutting board is an excellent gift idea for foodie clients.
28. UV Desktop Phone Sanitizer
The COVID-19 pandemic has made the entire world more health-conscious.
Therefore, giving customers a UV desktop phone sanitizer is now as meaningful as offering them a first aid kit.
This healthcare promo product uses UV-C light technology for sanitization, killing 99% of the tested microorganisms.
Why we recommend it: This device can sanitize any small object that fits inside, including jewelry, cards, and eyeglasses, in addition to large phones.
29. Courant Classics Catch
We’ve all been there: you’re in a rush to leave home or the office only to discover that you can’t find your keys or your phone is dead.
The Courant Classic Catch solves these issues by keeping all your essentials organized in one place and your phone charged.
Why we recommend it: This swag item is wrapped in high-quality Italian leather, adding a touch of elegance to any interior design.
30. Calm Meadow Mini Tin Candle
Scented candles and essential oils can be used to practice aromatherapy, making them excellent choices for wellness corporate gift boxes.
This petite candle combines the scent of mint, lavender, and white sage with hints of green apple and sea salt.
Why we recommend it: According to a 2023 research study, aromatherapy can improve cognitive performance, memory, concentration, sleep quality, and emotional well-being.
How Can Promotional Products Be Used Effectively at Trade Shows?
Promotional products can be a game-changer for your business at trade shows.
Eye-catching trade show giveaways will pique potential customers’ interest, driving foot traffic to your booth and providing opportunities to spark meaningful conversations.
To boost engagement, you can also set up a prize wheel or invite attendees to participate in a social media contest.
Reward active participants with custom merch that aligns with your brand’s values and mission.
If you want to change things up a bit, we can help you set up a virtual swag-on-demand shop where attendees can pick the swag they like.
Once the event is over, we’ll handle the printing, packaging, and shipping.
You won’t have to stock up on promotional materials that might go to waste, and visitors will obtain a product they’ll likely use in the long term.
It’s a win-win scenario, and you’ll also get the attendees’ contact details so you can reach out to them later.
Of course, you can apply this marketing strategy to any corporate event, not just trade shows.
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Over to You!
Promotional products can do wonders for your brand, from enhancing reach and engagement to driving sales and referrals.
So, it’s time to take action and invest in this effective marketing strategy.
For more unique promotional product ideas, browse our SwagDrop Shop.
Frequently Asked Questions (FAQs)
Here are some of the most common questions our clients frequently ask.
What to consider when choosing promotional products?
When choosing promotional products, consider your target audience’s preferences and needs to ensure they are relevant and practical. To make a good impression, align the swag with your brand’s identity and values. Likewise, never compromise on quality.
How can promotional items support marketing campaigns?
Promotional items support marketing campaigns by offering a tangible reminder that will keep the brand top of mind. At the same time, one-of-a-kind branded products increase visibility, engagement, sales, and referrals.
How can promotional products be customized for specific events?
Instead of customizing a large number of promotional products for a specific event only to have some go to waste, set up a virtual swag-on-demand shop. This way, attendees can choose their preferred items and we’ll only print what they order.
What common mistakes should you avoid when selecting promotional products?
Some common mistakes you should avoid when selecting promotional products include:
- Picking items that don’t align with your brand’s identity;
- Ignoring your target audience’s preferences or needs;
- Prioritizing low cost over high quality and functionality;
- Neglecting to customize the promo products with your company’s logo or name.
