Offering gift baskets to your customers is a nice way of showing them how much you appreciate them.
Whether it’s their birthday or the holidays, or you just want to thank them for a large purchase, a corporate gift will make clients feel truly valued and strengthen your bond.
So, what should your gift include?
Check out our list of 15 of the most popular marketing basket ideas that our clients recommend.
Let’s begin!
Table of Contents
What Are The Benefits of Corporate Gift Baskets?
15 Corporate Gift Basket Ideas To Inspire You
How To Create Your Marketing Gift Box
What Is a Marketing Basket?
A marketing basket is a gift containing branded merchandise that you can offer to potential customers, existing clients, or employees.
For instance, you can send promotional baskets on special occasions to your most important clients and employees or hand out swag baskets as trade show giveaways or grand opening gifts.
Marketing baskets go under several other names, such as swag, branded, promotional, and corporate gift baskets. Sometimes, they are called boxes instead of baskets.
The goal of these marketing gifts is to nurture long-lasting relationships and promote your brand.
Now, let’s take a closer look at why you should use this marketing strategy with your customers.
What Are The Benefits of Corporate Gift Baskets?
You can use corporate gift baskets to attract new customers and leads but this marketing strategy is at its best when used to engage those with whom you already have a business relationship.
Better business relationships
To retain clients long-term and encourage repeat business, you need to build strong relationships with them.
According to a 2023 State of Corporate Gifting Report, 42% of businesses use corporate gifts to nurture client relationships.
So, they’re clearly on to something.
For instance, an annual birthday or Christmas gift basket can leave a lasting impression on clients and strengthen your bond.
Boosts loyalty
Building customer loyalty should be a top priority for your company.
After all, loyal customers:
- Will always choose your brand over your competitors.
- Will make brand referrals using word-of-mouth marketing.
- Will often share positive customer testimonials on social media, helping you reach your target market.
A great way to build brand loyalty is to create customer loyalty programs where you offer marketing baskets and other client gifts as incentives.
You can also celebrate special occasions, like Mother’s Day, by sending moms spa gift cards for a well-deserved day of relaxation.
This is worth the investment because, according to the Loyalty Big Picture report, as cited by Business Wire, 60% of companies reported that loyalty program members spend two to three times more annually than non-members.
Shows appreciation
Our clients recommend that you follow up every customer purchase with a thank you email or message.
However, you should do more than that for your most important clients.
For instance, you can show them how much you appreciate them with VIP client gifts, including luxury promotional products.
Or impress them with healthcare promotional products and work-at-home kits that express how much you care about their well-being.
If budget is an issue for your small business, though, don’t drain your accounts because even a small, high-quality, meaningful gift can have a significant impact.
15 Corporate Gift Basket Ideas To Inspire You
Based on the feedback of our clients, we created this list of gift basket ideas that will wow your customers.
Of course, you can always come up with more elaborate basket themes and create unique gifts that will wow new businesses or VIP clients.
Just remember to personalize your gifts with your company name or logo to make them more memorable, or, at least, include your business card.
Now, let us inspire you…
1. Aviana Gourmet Backpack Cooler
There’s no rule stating that a marketing basket should come in an actual basket.
A backpack cooler full of goodies would be just as well received.
Moreover, recipients can reuse this stylish backpack to carry their lunch to work or go picnicking.
Why we recommend it: Snack gift baskets will never go out of style because they are yummy, and clients can enjoy them with their families.
2. All Wrapped Up Gift Set
The All Wrapped Up gift set includes all the essentials for a cozy night at home.
You can wrap yourself in the soft custom blanket, sip hot cocoa or tea, and indulge in some tasty cookies.
Why we recommend it: This gift set promotes corporate wellness by encouraging customers to unwind.
3. But First…Coffee Gift Set
Help your clients start their day on the right foot with this thoughtful coffee gift set.
The set includes Folly Classic Jo coffee, an ethically sourced award-winning Minnesota coffee roaster that will impress any coffee lover.
Why we recommend it: In addition to the exquisite coffee, the set also features a reusable custom mug and a sweet and salty snack for a delightful morning.
4. Cuisinart Outdoors Four-Piece Folding Grill Tool Set
Take your gourmet corporate gifts to the next level with a one-of-a-kind grill tool set.
These grill essentials feature a push-pin design that allows you to fold them into the compact pouch so you can take them with you anywhere.
Why we recommend it: According to the State of the Barbecue Industry report, as cited by the Prince William County Government, 70% of all households in the US own at least a grill or smoker.
5. Heritage Supply Plant, Grow and Store Trio of Pots
This trio of pots makes a fantastic gift for clients with a green thumb.
The set contains three durable canvas pots that promote massive root growth, resulting in healthy plants.
Why we recommend it: If your gift recipient has enough planters in their home, they can repurpose these pots into excellent storage organizers.
6. Harbor Sweets Chocolate-Covered Almonds Mug Stuffer
Most people have a sweet tooth, so gift baskets containing promotional candy are much appreciated.
Our set contains fresh and crunchy almonds covered in rich dark chocolate, accompanied by a beautiful ceramic mug.
Why we recommend it: Even a small thank-you gift can make customers feel valued.
7. La Cuisine Cheese Board with Serving Set
La Cuisine serving set helps create the ultimate French dining experience.
The natural Acacia wood cheese board has a complete toolset for hard and soft cheeses, including a thin knife, a chisel knife, a serving fork, and a small spade.
Why we recommend it: Whenever clients bring out this set for an evening of fine wine and cheese, they’ll be reminded of your brand.
8. MiiR Wine Bottle & Tumbler Gift Set
This MiiR set is an excellent gift choice for managers who love wine.
The remarkable wine bottle and custom tumblers feature vacuum insulation that will keep the wine at optimal temperature for hours.
Why we recommend it: This gift will allow clients to enjoy their favorite wine in the great outdoors.
9. Wine Down Gourmet Cooler
While on the topic of wine, here’s another standout gift that will impress business owners.
This cooler is designed to hold a bottle of wine and two accompanying wine glasses for the ultimate picnic experience.
Why we recommend it: The wine theme and savory sweet and salty treats make this a wonderful holiday gift.
10. Moleskine Large Notebook and Kaweco Pen Gift Set
If you want to impress local businesses or startups, cool office supplies are a lifesaver.
This set contains a professional-looking hardcover Moleskine notebook and a top-of-the-line Kaweco refillable pen.
Why we recommend it: Branded notebooks and custom pens will never go out of style because they are practical daily essentials.
11. Pop Culture Gourmet Gift Set
Everyone enjoys watching a good movie, especially when you have yummy snacks to complete the cinematic experience.
Our themed gift basket includes premium popcorn, peanut crunch, Twizzlers, and gummy bears, as well as a silicone popcorn bowl.
Why we recommend it: This gift shows thoughtfulness because it encourages clients to spend quality time with friends and family.
12. Restore Yoga Bag and Mat
Encourage busy professionals to take up yoga to exercise and relax.
This yoga mat comes in a specifically designed storage bag with a shoulder strap for easy carrying to the nearest yoga studio.
Why we recommend it: According to the American Osteopathic Association, yoga increases flexibility and muscle strength while also reducing stress and promoting mental health.
13. Welcome to the Team Gift Set #1
This set is the perfect choice if you want to make your top customers feel like they’re part of your team.
The gift box includes a reusable lunch box, a sleek coffee mug, and a practical lunch cooler, all must-have office essentials.
Why we recommend it: The lunch cooler is also an eco-friendly promotional product, as it’s made using 80% recycled post-consumer content.
14. Modern Sprout Tiny Terracotta Grow Kit Thank-You Daisies
Break from tradition by offering a potted plant instead of the classic bouquet.
The Modern Sprout DIY gift allows clients to grow their daisies, making it a memorable gift.
Why we recommend it: The petite terracotta planter will fit perfectly on any desk, elevating its appearance.
15. Renew rPET Three-Piece Packing Cube Set
Travel promotional items are exceptional gifts for clients traveling for work or pleasure.
Our packing cubes help recipients stay organized while traveling and promote eco-friendliness through their recycled PET composition.
Why we recommend it: According to the 2023 ASI report, 46% of US consumers would have a better opinion about a marketer if they gave them an eco-friendly promotional item.
Coming up next, we’ll teach you how to create your own marketing gift boxes.
How To Create Your Marketing Gift Box
Here are some useful tips that will guarantee the success of your marketing box:
- Find out more about your recipient. Ask around and do a bit of online research to identify your client’s preferences, interests, or hobbies so you can pick more meaningful gifts.
For instance, if a client enjoys going to the spa, help them recreate that atmosphere at home.
In that case, your gift box could include high-quality bath essentials, like soaps, foams, and candles.
- Set a budget. With so many great swag items to choose from, it’s easy to overlook pricing and overspend.
Therefore, you should first determine how much you can afford to spend on client gifts and then pick promotional products that fit your budget.
- Choose quality items. Never compromise on quality!
A small, high-quality, budget-friendly gift is much better than a big, poor-quality one.
In fact, according to PPAI statistics, as cited by AMA, around 72% of consumers make a connection between a company’s reputation and the quality of its promotional products.
- Personalize. If you want your clients to remember your brand, you need to personalize all your gifts with your company name or logo.
Likewise, if you know the recipient well, you can also add a funny message to make your gift more memorable.
- Focus on variety and versatility. Don’t stick to only one swag category because it will become boring after a while.
Instead, include a variety of promo items in your marketing baskets that your clients can use either at home or at the office.
- Don’t neglect the presentation. The packaging you use for your corporate gifts is just as important as the items inside.
So, pay special attention to gift wrapping to enhance your client’s unboxing experience.
- Consider practicality. If you want your recipient to use your branded merchandise, pick items they can use daily, like water bottles.
- Plan for delivery. Order and send out your gifts well in advance, especially during the holiday season, to make sure they arrive on time.
The good news is that at SwagDrop we can take care of this for you by delivering your corporate gifts right to your client’s doorstep.
Now, it’s your turn!
Tips, tricks, and inspiration delivered straight to your inbox.
Over To You!
Remember that striving to keep existing clients contributes to your success way more than chasing new leads.
You can keep your clients on board longer by showing appreciation with a thoughtful gift basket every once in a while.
For more ideas on what to include in your corporate gift baskets, check out our SwagDrop shop.
