As northern hemisphere summer hits and everyone’s mind turns to travel, you’re naturally thinking about how to harness this energy for your brand.
Rather than your standard merch and swag items like keychains, bottle openers, lanyards, and badge holders, travel swag can be more fun and targeted.
We’ve got a great range of ideas for your travel-related promotions, including:
- Items for business travelers
- Kit for the adventure traveler
- Gift sets to keep luxury holidaymakers happy
And plenty more for other segments of your market to make use of.
All aboard as we start the trip through our list.
18 Travel Promotional Products Ideas for Companies and Events
Idea #1: Travel Backpack
First up on our list of items perfect for travel giveaways is the trusty travel backpack.
Having a backpack ready to sling over your shoulder as you head to the beach, into the city, or up a mountain is always handy, so your recipients will be more than grateful for this item.
There’s loads of space for you to add your branding to this backpack, getting your company logo out there wherever it’s taken.
Author’s Tip: Add into the giveaway an RFID travel wallet for your winners to keep their credit cards and other contactless items in so they feel extra safe on the go.
What to look for: Be sure to choose a backpack with lots of pockets for travel essentials, and high-quality zips and slash-proof materials will be very much appreciated.
Price range: Starting at $20 per item
Idea #2: Duffel Bag
As an overnight or weekend bag for your promo recipients, you can’t go far wrong with a duffel bag.
It offers plenty of space to pack for a weekend break or even for a business trip taken by train or car.
Create a personalized travel bag to give away a special corporate gift to a new client or a person who you know has to travel a lot for business.
What to look for: When looking at high-end duffel bags, choose luxury materials such as leather and ensure it has a good lining so it’ll last for years to come.
Price range: Starting at $30 per item
Idea #3: Passport Case
A travel product that nearly every traveler will need in their life is a passport case.
Dog-eared passports not only ruin an airport selfie, but they can cause problems at immigration, so giving away a passport case serves an important function.
This type of giveaway item is perfect coming from travel agencies or tour companies, keeping your brand top-of-mind whenever someone travels in the future.
Author’s Tip: Include some luggage tags and make a practical travel giveaway set that can be used again and again.
What to look for: You can opt for a range of materials including a vegan leather passport case and there are ones with space for items like business cards and boarding passes to help travelers stay organized.
Price range: Starting at $6 per item
Idea #4: Toiletries
Few business or leisure travelers will ever leave home without a well-stocked toiletry bag.
Particularly with the restrictions in place on taking liquids as carry-on items, offering a toiletry kit as part of your promo or giveaway makes great sense.
Include in the bag a range of personal care items ideal for holidays, such as sunscreen, lip balm, a manicure set, shampoo and conditioner, and pill boxes.
What to look for: Make sure the bag is waterproof to protect everything else in the travel bag if something inadvertently bursts – no one wants shampoo-soaked swim shorts when they get to the hotel!
Price range: N/A
Idea #5: Wellness Travel Kit
A perfect gift set you can give to trade show attendees or even your traveling employees is a wellness travel kit.
Now more than ever, with the pandemic having spread across the world with international travel, we’ve all become a lot more conscious about staying healthy and well as we travel.
What to look for: Be careful with allergens and keep things unscented and natural as much as possible so your wellness gift set is accessible to everyone.
Price range: N/A
Idea #6: Deluxe Packing Set
Business travelers especially will love to get a garment organizer, so offer it as part of a deluxe packing set.
When you’ve got a meeting first thing after deplaning from the red-eye, you want to know your suits are safe and uncrumpled in garment bags.
An organizer for carry-on bags that can keep worn clothes and liquids away from formal wear is a travel essential, and by giving one as part of your deluxe set for your travel giveaway, you’re really showing you understand your audience.
What to look for: This type of promotional luggage needs to be long-lasting so choose strong, non-woven fabrics and sturdy zips.
Price range: Starting at $15 per item
Idea #7: Tech Organizer
Few people travel without their gadgets and gizmos, so a travel tech organizer will be a handy promotional item.
Particularly with having to remove electrical items for security checks in airports, people want to have everything at hand and not have to scramble through tangled cables to pull out their tablet.
Think about all the tech accessories you last traveled with: smartphone, tablet, power banks, chargers, a stylus pen, removable keyboard, flash drives…
You get the picture – people want to keep all of their kit together and you can do that with a simple pouch adorned with your branding to give away as part of your trade show or conference swag.
What to look for: Consider adding in a charging cable and universal power adaptor to the pouch as a nice surprise when it’s received.
Price range: Starting at $12 per item
Idea #8: Travel Adapters
Not being able to juice up all your tech items or even plug in your hairdryer can be a travel nightmare, so travel adapters as a giveaway item are an obvious choice.
One of the reasons many of us travel is to see differences in the world, but having different electrical outlets is just a pain.
When you’re giving away tech swag as part of your travel promotion, like an action camera or Bluetooth speaker, throw in a set of travel adapters to increase their convenience.
What to look for: Offering a complete set of adapters that’ll work across all continents will make this a gift that gets used plenty, with your brand ever-present when someone travels.
Price range: Starting at $9 per set
Idea #9: Luggage Lock
We’re halfway through our list, and the next promotional travel item we’re going to look at is the luggage lock.
Keeping your bags safe when on the go is a constant concern for travelers so luggage locks make great promotional gifts.
They’re useful to have at a trade show stand or conference booth to give to people interested in your brand.
What to look for: Make sure the luggage lock you choose is TSA-approved so that the locked bag can pass through inspections in American airports with ease.
Price range: Starting at $12 per item
Idea #10: Eco-friendly Travel Pouch
There are lots of bits you need to hand when you travel, so a simple, eco-friendly travel pouch is a useful giveaway item.
Needing your cell phone, boarding pass, hotel room key, credit cards, maps, and all manner of other travel stuff to hand makes a travel pouch one of the most useful travel accessories we’ve come across.
There’s plenty of space to add your full-color logo to the pouch and if you make it creative and cool then you should also earn some user-generated content from airport or “heading out to explore” social media posts.
What to look for: Choose a sustainable, eco-friendly material to show your eco-credentials as a business and encourage conscious traveling, too.
Price range: Starting at $3 per item
Idea #11: Waterproof Outdoor Activities Bag
When your target audience for your promotional giveaway is the nature-loving kind, offer them a waterproof outdoor activities bag.
If you’ve not come across them before, this type of bag is made from the same material inflatable boats are and seals perfectly to keep contents dry even when out on the ocean or in a rainy season downpour.
You’ll really show that you know your audience with this type of promotional travel item.
What to look for: These bags come in a range of sizes so choose one that’s suitable for your target market; does it just need to hold a cell phone and hotel key or will it have cameras and camping equipment inside?
Price range: Starting at $6.50 per item
Idea #12: Durable Water Bottle
Not only is it one of the most searched promotional items, but it’s also a perennial favorite of any swag recipient; it’s the durable water bottle.
A water bottle is particularly useful for overseas travelers in countries where tap water isn’t drinkable and they don’t want to be buying plastic bottles all the time.
Offer other drinkware like tumblers or travel mugs for backpackers or people who like to get off the beaten path so they have a complete set.
What to look for: A double-wall, insulated water bottle will keep water and other drinks cold or warm all day, perfect for travelers who like to wander around cities or forests for the whole day.
Price range: Starting at $10 per item
Idea #13: Reusable Straw Set
Next on our list of ideas for your travel promos or travel gift boxes is the reusable straw set.
As people become more aware of the harm caused by single-use plastic – especially those who travel to tropical coastal regions and see plastic-covered beaches – providing a stainless steel straw set is a great idea.
The sets come with a cleaner so they can simply be washed in a hotel sink and are small enough to fit in any drawstring daypack or fanny pack – otherwise known as a bum bag to our trans-Atlantic neighbors.
What to look for: Both stainless steel and bamboo straws will work for this item; pick a material that can be sourced as close to you as possible to ensure a low carbon footprint.
Price range: Starting at $7 per set
Idea #14: Cargo Box
The fourteenth item we’ve got on our list of travel tradeshow giveaways is the cargo box.
When your travel market is all about the road trip, camping, and doing a lot of independent travel, a cargo box that packs away flat can be a handy piece of travel swag.
It can be opened up to hold everything needed for a wilderness trip and barbecue and folded back down for the next day’s hike.
What to look for: Match this item with other road or camping trip essentials like a first aid kit or sewing kits to make a truly valuable travel giveaway.
Price range: Starting at $18 per item
Idea #15: Packable Hammock
When you want to give your audience something that’s both fun and practical, look no further than a packable hammock.
Perfect for stringing up between a couple of palm or pine trees, depending on the location, a hammock is a sought-after summer travel item for sure.
There’s lots of space for your branding and you can be sure there’ll be some great user-generated content when this hammock is taken on a trip.
What to look for: Provide the right carabiner for the hammock so there’s no additional cost to your gift recipients.
Price range: Starting at $50 per item
Idea #16: Travel Umbrella with Case
Rainy days during holidays aren’t pleasant, but you can help your audience a little with this travel umbrella with a case.
Not only is this item nice and compact so as not to take up too much space in luggage, but the case can also ensure that nothing else gets soaked even if the umbrella has to be put in a suitcase whilst still wet.
We might not always think to take our own umbrella on a trip, so having a dedicated travel umbrella can help ensure one’s always at hand.
What to look for: This type of umbrella might not be taken out of the case for long lengths of time so choose rust-free materials so there are no nasty surprises on the next trip.
Price range: Starting at $13 per item
Idea #17: Sleep-Well Travel Set
Business travelers on the red-eye will very much appreciate a sleep-well travel set.
In this type of travel gift set, you’ll find items like noise-reducing earbuds and a sleep mask to facilitate a snooze during long trips.
You’ve got a lot of space on the wearer’s face to add your company logo, too!
What to look for: Hypoallergenic materials for the sleep mask will ensure even travelers with sensitive skin will get a nice sleep.
Price range: Starting at $3.50 per set
Idea #18: Travel Comfort Set
Rounding out our list of the best promotional travel items for your giveaway, we’ve got the travel comfort set.
Have you ever looked enviously at the people who remembered their neck pillow for the long flight ahead?
Don’t let that be your audience and give them their own swag box for traveling with a neck pillow, blanket, and even some flight socks.
What to look for: Soft, luxe materials will make happy travelers whether they’re in a car, or on a train or plane.
Price range: Starting at $25 per set
Now Over to You
You’ve reached the final destination!
That’s all eighteen items we think would work great for your travel promo or giveaway.
Know the audience you’re trying to reach and their specific travel needs so you can pick the right items that’ll get used and loved.
From corporate travelers who need to be fresh on arrival to national park adventurers who want everything to be convenient, there’s something you can customize and offer to them.
Drop your details in the form below and we’ll get the journey started.