Marketing gifts are a powerful strategy for promoting your brand.

You can use them to promote your brand, attract prospects, or strengthen your relationship with existing customers.

Either way, it is of the utmost importance to choose a meaningful corporate gift that aligns with your brand and target audience.

After all, the goal is to leave a lasting impression on your recipients.

To help you achieve this, we’ve created a list of over 30 marketing gift ideas for different business types and audiences.

Check them out!

Table of Contents

What Are Marketing Gifts?

What Are the Benefits of Using Gifts for Advertising?

Marketing Gift Ideas for VIP Clients

B2B Marketing Gifts

Marketing Gift Ideas for Small Business Owners

Unique Marketing Gift Ideas

Personalized Marketing Gift Ideas

Sales Gifts for Prospects

What Are Some Do’s and Don’ts of Gift Marketing?

How to Choose the Right Marketing Gifts Based on Your Type of Business?

What Are Marketing Gifts?

Marketing gifts are free promotional products offered to prospects or existing clients for brand marketing purposes.

Usually, these corporate gifts are personalized with the company logo, name, or message to boost brand visibility and recall.

Marketing gifts can range from low-cost to luxury promotional products, depending on your budget, the occasion, and the target audience.

However, no matter the cost, you should always pick branded merchandise that leaves a lasting impression.

Now, let’s explore some of the benefits of this marketing strategy.

What Are the Benefits of Using Gifts for Advertising?

Corporate gifting is an incredible marketing strategy that brings loads of great benefits.

Here are some of them.

• Generate significant leads. Consumers love freebies, and the more unique your gifts are, the more interest you’ll generate in your brand.

Whether you host a social media contest with one-of-a-kind prizes or offer eye-catching trade show giveaways, you’ll entice the audience.

• Increase brand awareness. Promotional gifts are a great way to introduce consumers to your brand and get them talking about it.

According to a BPMA report, customers who receive branded merchandise can increase brand awareness by over 96%.

• Boost brand recall. As a marketer, you should strive to make consumers think of your brand before your competitors.

To achieve this, you must constantly expose them to your company name and logo through branded products and provide a memorable customer experience.

A 2020 ASI report found that globally, 85% of people given a promotional gift will remember the marketer who gave it to them.

Likewise, according to the 2023 PPAI Consumer Survey, 66% of consumers can name the brand on a logoed product they’ve received in the past 12 months.

According to Greta Maiocchi, Head of Marketing & Admissions at OPIT: 

‘Marketing gifts have the ability to foster a positive and memorable brand association. A well-chosen gift can deeply resonate with prospective customers or partners, making your brand stand out in their minds.’

Drive sales. While you need to spend money to procure marketing gifts, you’ll offset the investment through the generated sales.

A BR Printers report found that 75% of customers are more likely to buy from a brand that gave them a promo item.

To achieve the best possible results, pick practical promo items that your audience will keep and use for a long time.

According to the same BR Printers report, 73% of consumers are more likely to purchase from a brand that gave them a promo product they kept.

• Build customer loyalty. Showing customer appreciation through thoughtful gifts will strengthen your bond and build brand loyalty.

A Sendoso survey found that 83% of customers who received a corporate gift said it made them feel closer to the company.

Likewise, Michael E. Mastin, Author & Founder Bowlake Chinese, told us: 

‘Marketing gifts create memorable connections with your audience. A thoughtful gift can spark joy and foster loyalty that money can’t buy.’

Customer loyalty leads to repeat business and brand referrals, which are very good for business.

According to a Loyalty Big Picture report, as cited by Business Wire, 60% of companies reported that loyalty program members spend two to three times more annually than non-members.

A Vistaprint survey also found that 43% of consumers are more likely to make brand referrals after receiving promotional products.

Next, we’ll explore 30 marketing gift ideas that can help you achieve these extraordinary benefits.

Marketing Gift Ideas for VIP Clients

According to the 2023 State of Corporate Gifting Report, 42% of businesses use corporate gifts to nurture client relationships.

However, choosing a promo item for a regular client is quite different from picking a gift for a VIP client.

After all, a small, generic gift won’t impress your most important clients.

Instead, you need to look for high-end, exclusive company swag that shows how much you value your top clients.

Check out our deluxe gift selection.

1. Moleskine smart writing set

The Moleskine smart writing set takes the traditional branded notebook and pen to a new level.

With this cutting-edge kit, everything you jot down is backed up into the cloud so you can access it anytime and anywhere.

Why we recommend it: The writing set allows your clients to transcribe, search, edit, and share all their notes, making it a practical and cool office supply.

2. Skullcandy Sesh Evo true wireless Bluetooth earbuds

With 24 hours of playback time, the Skullcandy Bluetooth earbuds are perfect for clients who are constantly on the move.

They feature built-in touch sensors for answering calls, changing songs, controlling volume, and activating voice assistants.

Why we recommend it: These earbuds are splash and sweat-resistant, so you can use them even during workouts.

3. Wood Bluetooth speaker with wireless charging pad

We all enjoy listening to music, whether at home or at the office, so you can’t go wrong with a Bluetooth speaker.

Our standout piece of tech swag also allows you to charge your devices while listening to your favorite tunes.

Why we recommend it: According to a 2023 research study, listening to music can lower stress levels and improve one’s mood.

4. MiiR wine bottle & tumbler gift set

Raise a glass in honor of your VIP clients with this exquisite wine gift set.

The stainless steel wine bottle and two custom tumblers allow your recipients to enjoy their favorite wine at the right temperature in the great outdoors.

Why we recommend it: A 2024 Statista survey found that 27% of American adults between the ages of 30 and 49 years drink wine.

5. Downtime Days gourmet cooler

A gourmet corporate gift basket will delight all your foodie clients.

This gift set includes various delicious promotional candy and snacks, all wrapped up in an elegant cooler.

Why we recommend it: After your recipients indulge in the sweet and salty treats, they can reuse the cooler for family picnics.

6. Cutter & Buck leather weekender duffle bag

Help your customers travel in style with our fashionable leather duffle bag.

The swag bag features a roomy main compartment that will fit everything you need for a short trip and a leather tag for easy identification.

Why we recommend it: Travel promotional items make thoughtful gifts for clients who frequently go on business trips.

B2B Marketing Gifts

If you’re a B2B marketer, your clients are businesses, not individuals.

Therefore, you should focus more on brand alignment and practicality when choosing client gifts.

Here are some B2B gifts recommended by our clients.

7. Collab conference speaker

Whether your B2B customers work remotely or in person, they must participate in many phone meetings.

Therefore, they’ll find the Collab conference speaker extremely useful.

Due to its 360-degree voice-pickup functionality with built-in microphones, your recipients can move around the room and still be heard perfectly.

Why we recommend it: According to Dialpad, 83.13% of employees spend a third of the week in meetings.

8. Bellroy laptop sleeve

Nowadays, most business professionals work on laptops because they provide more flexibility.

However, these precious gadgets require protection, and that’s exactly what the Bellroy laptop sleeve was designed for. 

This tech accessory has an anti-scratch magnetic bumper entry and a quilted microfiber lining for extra protection.

Why we recommend it: This product’s slim design makes it easy to carry in your hand or backpack.

9. Modern Sprout Glow & Grow gift set

Show your B2B customers that your brand values and supports corporate wellness with the Modern Sprout gift set.

The kit includes a soy-blend candle that generates a soothing light.

Once the candle burns out, your recipients can grow an aloe plant inside the candle holder using the provided grow kit.

Why we recommend it: According to a research study, office plants can increase productivity by 15%.

10. MiiR Olympus tech organizer

Business professionals must frequently travel to their client’s headquarters and hold presentations.

Hence, they have to carry different gadgets and tech accessories with them.

The MiiR tech organizer will help your B2B clients keep all these items organized and accessible.

The product features an interior zippered mesh pocket, scratch-resistant lining, and a hook-and-loop cord-management solution.

Why we recommend it: Our clients love the compact design that allows you to stash the organizer in your bag or your backpack’s side mesh water bottle pocket.

11. Renaissance Italian style leather zippered padfolio

Padfolios are another effective organizational solution that also features refillable writing pads.

This promotional material is perfect for storing office stationery, business cards, a pocket calculator, and important documents. 

Why we recommend it: The smooth, Italian-style leather will help your recipients look more professional during business meetings.

Marketing Gift Ideas for Small Business Owners

It’s fair to say that most of the previous marketing gift ideas are a bit pricey for small business owners with limited budgets.

Fear not, as we’ve got plenty of affordable swag items for you as well.

Get inspired by our selection of low-cost yet highly effective client gifts.

12. Santos ceramic mug

Coffee mugs are popular promo products, especially since, according to Drive Research, nearly 3 in 4 Americans drink coffee daily.

The Santos custom mug is one of our bestsellers because of its uncommon design, which features a glossy body and a nature-baked bottom.

Why we recommend it: According to a Vistaprint survey, 31% of U.S. consumers would like to receive mugs as promotional items. 

13. Graphite Dome computer business case

The classy design of the Graphite Dome computer case will complement any business look.

Even if your recipient doesn’t own a laptop, they can still use this spacious bag to carry their essentials to work.

Why we recommend it: A durable and practical bag customized with your company name and logo will ensure brand visibility for a long time.

14. Gift card

Gift cards come in handy when you haven’t had the time to plan your gift-giving campaign.

For instance, you can opt for an Amazon gift card, which offers a wide range of gift options for your recipient to choose from.

You can also offer an Uber gift card that everyone can benefit from.

Why we recommend it: While gift cards are not very personal, they still show thoughtfulness and allow you to choose how much you want to spend.

15. Jolt 2,200 mAh power bank

Power banks are among the most affordable and useful tech swag items.

Your clients can carry this compact power bank in their bags and stop worrying about forgetting their chargers at home.

Why we recommend it: According to a 2023 ASI report, 51% of American consumers would keep and use a promo power bank for two years or longer.

16. Dual pocket RFID phone wallet

A phone wallet allows you to keep your ID and credit cards accessible.

Our phone wallet has RFID-blocking technology that offers protection against identity theft and two card storage pockets.

Why we recommend it: Besides being practical, this branded product is also a stylish phone accessory.

Unique Marketing Gift Ideas

If you aim to impress, picking unique marketing gifts is your best bet.

These unconventional promotional products will wow your customers and help your brand stand out from its competitors.

Take a look at some of our clients’ top choices.

17. Royal Fleet smart fitness tracker

A smart fitness tracker will encourage your audience to stay fit by tracking their steps and calorie intake.

Moreover, the Royal Fleet tracker also monitors your heart rate, blood pressure, and sleep.

Why we recommend it: This meaningful healthcare promotional item shows that your brand cares about its customers’ well-being.

18. W&P Peak single sphere ice mold

The single sphere ice mold will grab your audience’s attention with its atypical shape.

Whether your customers prefer liquors or cocktails, this corporate gift works perfectly.

Why we recommend it: You can offer this promo product as a refreshing summer giveaway.

19. Moleskine Passion Journal – Book Journal

Inspire your audience to unwind with a good book every once in a while.

This book journal features alphabetized pages with structured spaces to jot down key information about each book and personal reflections.

Why we recommend it: According to the National Alliance on Mental Illness, a 2009 research study found that reading can reduce stress by 68%.

20. What’s Pop’N gourmet popcorn gift set

Indoor movie nights have become a popular pastime and this popcorn gift set will only make them better.

The set includes a large reusable bowl with a lid, popcorn, and tasty seasonings.

Why we recommend it: Your clients will fondly remember your brand every time they watch a movie with family or friends.

21. Renew rPET 3-piece packing-cube set

Surprise your audience with this remarkable travel promotional product.

With these packing cubes, your recipients will be able to pack efficiently and stay organized on business trips and vacations.

Why we recommend it: Eco-conscious recipients will appreciate this eco-friendly product made from recycled PET.

Personalized Marketing Gift Ideas

While you can and should customize all the previous promo products with your company logo and name, we’re taking personalization to the next level in this section.

The following ideas show you how to get personally involved in picking out marketing gifts, strengthening your bond with clients.

22. Handwritten note or card

Since we all have busy schedules, writing a note or card by hand shows you truly care about your recipients.

Of course, you won’t be able to do this for everyone, so save it for your most valuable clients.

Why we recommend it: This heartfelt gift can have more impact than the accompanying swag.

23. Sports team jersey

One thing’s for sure: Americans love sports.

According to a Statista survey, football, basketball, and baseball are the most popular sports in the USA.

Therefore, you probably have some sports fans among your VIP clients.

Do some digging to find out what they are a fan of and personalize a sports jersey with their favorite player’s name.

You can take this one step further and get it autographed.

Why we recommend it: The time and effort you put into learning your client’s personal details shows how much you value your bond.

24. Exclusive experience

Creating innovative promo gifts can be tricky after years of collaboration with a customer and multiple corporate gifts.

Thus, our clients suggest you replace tangible gifts with exclusive experiences, like:

• A VIP concert pass;
• A weekend getaway;
• A hot air balloon ride;
• A mixology class;
• A wine club membership.

However, you must first do your homework and discover what your clients are passionate about.

Then, pick an experience that caters to their preferences or interests.

Why we recommend it: These are often once-in-a-lifetime experiences that your VIP clients will never forget.

25. Charity donation

Another memorable gift is donating to a cause your client supports.

Whether you donate in your customer’s or  their company’s name, this thoughtful gesture will be highly appreciated.

Why we recommend it: Making charity donations will enhance your brand’s reputation among customers.

Sales Gifts for Prospects

Marketing gifts can be powerful incentives for turning prospects into customers.

While you shouldn’t overspend on these branded products, you must still select high-quality items your audience will use frequently.

After all, that’s how you’ll keep your brand fresh in the prospects’ minds.

Here are some practical gift ideas.

26. Valhalla copper vacuum-insulated tumbler

Custom tumblers allow your recipients to enjoy their favorite beverage on the go.

Thanks to the double-walled stainless steel outer shell and copper vacuum insulation, this tumbler keeps drinks cold for 24 hours and hot for 8 hours.

Why we recommend it: This tumbler features a classy matte finish with an uncommon cork bottom that makes it stand out.

27. Recycled cotton twill grocery tote

Tote bags are no longer used just for shopping, but as trendy accessories as well.

Our stylish, eco-friendly tote bag shows prospects that your brand supports sustainability.

Why we recommend it: According to the 2023 ASI report, 43% of U.S. consumers would keep and use a promo bag for two years or longer.

28. Kai glass bottle

Reusable water bottles are another practical and sustainable swag item.

The Kai glass bottle is one of our best sellers due to its distinctive soft-grip silicone sleeve.

Why we recommend it: According to a research study, Americans throw away more than 60 million plastic water bottles daily.

29. Omni outdoor Bluetooth speaker

An original corporate gift is a compact Bluetooth speaker that you can clip to your backpack and take on your adventures.

It produces crystal-clear sound and is waterproof.

Why we recommend it: This fun promotional gift will encourage your prospects to spend time outdoors and create pleasant memories.

30. Canyon SS tee

Consumers love wearing t-shirts, and brands enjoy the visibility these promotional materials offer.

In fact, according to an ASI report, t-shirts generate 5,053 impressions over their lifetime.

Just make sure you choose high-quality branded apparel, like the Canyon SS tee.

This product features a cozy, tri-blend fabric and provides UV protection.

Why we recommend it: A Vistaprint survey found that 36% of consumers would like to receive T-shirts as promo items.

31. Rotate flash drive 8GB

With 8GB of storage space, this is one marketing gift you can be sure prospects will use for years due to its practicality.

Moreover, this USB drive folds into a protective aluminum cover that protects it from dirt and dust and comes in 15 fun colors.

Why we recommend it: USB drives and power banks are among the most popular and budget-friendly tech swag items.

We’ve given you many ideas; now, it’s time for some useful tips.

What Are Some Do’s and Don’ts of Gift Marketing?

Before you start planning your gift-giving campaign, you must be aware of the main do’s and don’ts.

• Do prioritize usefulness. Your recipients should use your gifts daily or weekly to keep your brand fresh in their minds.

David Primrose, President at Metal Marker Manufacturing, told us: 

‘We survey our clients annually about the tools or items that would be most useful in their daily operations. This ensures our gifts are relevant and deepens our understanding of our clients’ needs.’

• Don’t pick generic gifts. If you want your brand to stand out, select one-of-a-kind gifts that resonate with your audience.

According to Teresha Aird, Cofounder & CMO at Offices.net: 

‘Generic, thoughtless gifts feel impersonal and could even have the opposite effect of your intentions, making your brand seem out of touch.’

• Do focus on quality. Even if budget is an issue, a small, high-quality gift will be much better recieved than a low-quality one.

A PPAI survey found that 70% of consumers associate the quality of a promo product with the reputation of the company that gave it to them.

According to Mark McShane, the Founder of Cupid PR: 

‘If a gift is seen as cheap or useless, it can have the opposite effect and create disappointment or even a negative perception of your brand.’

• Don’t forget to personalize your gifts. Customize giveaways with your company name and logo to enhance brand recall and visibility.

• Do follow up with your recipients. Wait a few days after your gift is delivered, then call the recipient to see if they liked it.

Gemma Whitaker, Marketing Director at Whitakers Chocolates, told us: 

‘After sending a marketing gift, a follow-up message can reinforce the gesture and open up a dialogue. A call to discuss how they enjoyed the gift can extend the impact and create further opportunities for engagement.’

Finally, we’ll show you how to pick the right gifts for your business.

How to Choose the Right Marketing Gifts Based on Your Type of Business?

Promotional products are versatile; some items can be used in multiple industries.

However, you should always pick marketing gifts that align with your brand and target audience.

That being said, here are some tips for choosing promo items based on your type of business. 

1. Marketing gift ideas for small businesses

Small businesses may not have the luxury of a big budget, but they can develop more personal connections with their customers through:

• Handwritten notes that show personal involvement in the gift-giving process.
• Practical promo items, like branded coffee mugs, notebooks, and tote bags, that clients can use daily.
• Local products that are more affordable yet support the community.

2. Advertising gift ideas for enterprises

Large enterprises can maintain a consistent brand image and engage a broader audience with:

• High-quality branded merchandise that reflects the company’s status, like tech swag or travel promotional products.
• Eco-friendly promotional items made from recycled materials that promote sustainability and resonate with a large consumer pool.
• Personalized gift boxes include products matching the recipient’s preferences, like promotional candy or fitness products.

3. B2B marketing gifts

Since the recipient is a business, the promotional gifts should prioritize professionalism and usefulness:

• Practical office supplies, like smart writing sets, charging pads, and desk organizers, will always be appreciated.
• Industry-relevant educational materials, like specialized publication subscriptions or books, show you want to help your clients thrive.
• Tickets to industry events, like conferences or dinners, offer your clients the chance to network and build meaningful professional relationships.

4. B2C best marketing gifts

B2C businesses should always put the customer’s preferences and interests first by offering:

• Promo products that can be personalized with the customer’s name or chosen message to create a stronger connection, like apparel and drinkware.
• Discount vouchers and giveaways that encourage repeat purchases and build brand loyalty.
• Seasonal gifts that align with the client’s needs, like summer essentials or back-to-school supplies.

5. Healthcare gift marketing

The healthcare industry benefits from many health-conscious gifts that can be used in other industries as well to promote corporate wellness:

• Sanitization products, like hand sanitizers and UV sanitizing devices, show how much you care about your audience’s physical health.
• Wellness products, like stress balls and essential oil diffusers, show you want to maintain your recipient’s mental health.
• Fitness products, like yoga mats and towels, encourage your clients to stay fit and healthy, showing thoughtfulness.

Now, let’s wrap this up.

Over To You!

Regardless of your business type, marketing gifts are a powerful marketing tool you shouldn’t miss out on.

Ensure you pick standout products that align with your brand and resonate with your target audience. That’s the key to a successful corporate gifting campaign.

Check out our SwagDrop shop and start ordering.