What’s the best way to thank customers for their business? What about showing appreciation to your coworkers and employees for their hard work and loyalty?
Of course, a thoughtful corporate present!
Whether at the workplace or working from home, a well-picked basket, a customized tech gadget, or a reusable, practical present continually makes individuals feel noticed and cherished.
From coworkers to customers, our post includes everything you need to know before you start selecting your items.
Let’s get started.
Table of Contents
What’s a Corporate Gift?
A corporate gift is a present a corporation or firm gives to employees, clients, and customers.
Corporate gifts can express gratitude for the recipient’s efforts that have benefited the business.
Also, a company gift is often defined in other contexts as a one-time donation to a local charity or municipality as part of the company’s community interaction activities.
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4 Reasons Why Investing in Custom Corporate Gifts Can Make a Difference
The right corporate present, especially to staff and existing or future clients, can have a good long-term impact on your company.
Corporate gifting is an essential strategy for boosting established and entrepreneurial businesses.
It’s also advantageous in sustaining and expanding a strategic partnership.
Every company’s most crucial aim is to acquire more clients and reach a larger audience using the most efficient marketing methods available.
Reason #1: Create long-term relationships with clients
Have you ever been stuck in following up with clients after finishing a job, or have you ever fallen out of contact, even though they may have new business prospects for you, because you couldn’t make an effort to keep connected?
Sending a gift can prevent this by re-opening the communication channels and eliminating any unpleasant circumstances you may encounter.
Moreover, through gift giving, you demonstrate to your consumers and clients that you recognize them as individuals and that you, too, are the individuals behind your brand name.
As a result, corporate connections are not reduced to transactions.
It’s not only about the next meeting, contract, invoice, or check; it’s also about your efforts and the emotional tie you’ve created.
You show them that you respect them beyond the cleared bills.
In other words, corporate gifting can help both of you feel that you’re creating a more human and personal relationship.
Reason #2: Build and maintain long-term relationships with business partners
Your customers are just as busy as you are.
Even though they love working with you, you may not be the first person who comes to mind when considering who to collaborate with on a future project.
However, the visual remnant of your brand, i.e., your present, ensures that you remain at the forefront of their minds.
Hence, gifting ensures that your business partners know you are thinking about them, which keeps them loyal.
To illustrate more clearly the impact of gifting and enhancing relationships, we’ve got some stats.
Coresight surveyed businesses on how often they buy one-to-one corporate presents for people (e.g., a customer, employees, or potential clients) as well as one-to-many gifts such as corporate Christmas giving or gifting at conferences, trade exhibits, and other events.
• Overall, 61% of respondents said they had sent one-to-one company gifts two to five times in the previous year (2020)
• In one-to-one and one-to-many corporate giving, more than one-quarter of respondents said they would give more than six times in 2020.
Reason #3: Increase employee involvement and commitment
Don’t forget to consider your employees when it comes to curated corporate gifts.
When corporate gifts for employees are correctly planned, they boost an individual’s impression of being valued by the company.
Moreover, recognizing employees’ efforts and providing a reward for a well-done job is crucial.
This can even motivate them to do better at work because of the extrinsic motivation you’ve provided.
This is particularly true with customized corporate gifts since the personalization factor heightens the idea that something has been tailor-made specifically for an employee.
If you’ve ever wanted to make your workers feel closer to and a part of your team, gifting them is the way to go.
According to the Coresight research we mentioned earlier, giving corporate swag has a lot of impacts:
- Enhanced customer/employee connections: 43% of respondents regarded improved relationships as one of the top three benefits of corporate giving, with 15% naming it as the most crucial benefit.
- Making the receiver feel valued: 38% of respondents put this benefit in the top three, with 14% citing it as the most important.
Reason #4: Differentiate yourself from the competition
With new businesses rising daily in today’s world, it’s more crucial than ever to keep a competitive edge in your field.
After all, if someone else offers a better service, product, or experience, it’s just a matter of time until your clientele considers transferring to a new service provider.
Regularly providing corporate gifts to your customers is only one of many ways you can differentiate your brand from the competition.
It demonstrates that you are a company that cares about its consumers and that you are prepared to go above and beyond your competition to make them happy.
Once you’ve gained a competitive advantage, it’s just a matter of time until word gets out and you start earning more and more customers.
Now that we’ve shared with you why corporate gifts matter and are worth your money and time, it’s time to check out some fantastic gift options in search of inspiration.
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1. Herschel Eco Novel Duffel
The Herschel Eco Novel duffel is an iconic sustainable design, with a detachable shoulder strap and Herschel’s distinctive shoe pocket.
This business gift features industry-leading recyclable materials from the liner to the tag, making it ideal for long days and weekend getaways.
2. Bloom Bamboo Auto Pair Earbuds
The Bloom Bamboo earbuds make a great corporate gift idea; they look chic and come in a classy box.
Your company logo will shine on this great gift for sure!
The earphones and case have a slim profile that allows them to comfortably fit into your pocket, travel bag, or backpack.
When the earphones are taken from the case, they turn on and instantly sync.
Moreover, the case also functions as a charging station for the earphones.
The provided Type-C cable can be used to charge the case; once the case’s 400 mAh battery is set, it will charge the earphones four times.
3. Modena Black Cheese & Serving Set
If you’re looking for a fantastic presentation and looks, the Modena black cheese & serving set is the promo gift you need.
This promotional gift comes with a slate serving board and three cheese knives.
4. American Giant Campfire Blanket
This appreciation gift is made of heavyweight fleece for a great cozy feel.
Feel free to pair this gift with custom drinkware, a hoodie, and a branded umbrella to create an impressive winter kit for your new employees and new hires.
5. Flash Portable Wireless Mouse
The Flash portable wireless mouse is ideal for work or traveling.
Its built-in nano receiver can receive signals from up to 10 meters away.
Also, the power-off functionality extends battery life and includes three DPI settings.
6. Zen Tea Mini Tin Candle
The Zen Tea mini tin candle comprises food-grade soy wax and has a 23-hour burn period.
It has a single cotton wick and is free of phthalates and lead.
Additionally, the smell combines juicy citrus, green florals, and luscious fig tones.
7. 2-in-1 Bluetooth Keyboard Stand
The Sphinx 2-in-1 keyboard stand is an ideal traveling companion.
The built-in stand is compatible with most tablets, and the keyboard is compatible with both iOS and Android systems.
This practical item is also ideal for smart TVs; the Bluetooth has an operating range of 10 meters (33 feet).
Author’s Tip: A Bluetooth speaker and a wireless charger would complement this promotional product well, so we recommend combining these for a great tech bundle.
8. Windsor Reflections Writing Pad
The Windsor Reflections writing pad is made of high-quality ultra bond fabrics.
The writing pad contains a pen loop and a handy organizer panel for your necessary accessories.
9. Brix Cup
This bullet Osborn cup is double-walled and has a secure push-on cover.
It holds 10oz of wine, soda, or your favorite drink.
To keep liquid contents fresh, the body is made of sturdy stainless steel and coated with a smooth plastic inside.
10. Rugged Fabric Outdoor Speaker
This outdoor Bluetooth speaker is the perfect companion for any pool party.
Another cool feature is that it comes with a fabulous gift box for the perfect touch.
When completely charged, it charges in about 2.5 hours and gives four hours of music playing at maximum volume.
Also, this outdoor Bluetooth speaker has an IPX6 waterproof certification and can endure rainstorms, spilled beverages, and even falling into water.
How to Set a Corporate Gift-Giving Budget
You may ask how to set your corporate gift-giving budget as you plan what you will offer to workers, clients, and customers.
The following tips will help you decide how much to spend on gifts this year.
- How much money do you have in total?
The first thing to consider when calculating how much you can dedicate to corporate giving is how much you have to donate.
Even if you are the most charitable person on the planet, you must stick to a budget.
Hence, examine your budget and evaluate how much you can spend on presents without overwhelming your company.
This will provide the groundwork for deciding who will get a gift and what you will offer.
If you want to give presents to numerous individuals, consider your overall budget on a bigger scale before narrowing down the list on a smaller scale; this allows you to make changes to the list as you go.
- How many people will you include?
After you’ve determined your total budget, develop a list of people you’ll be sending presents to.
For example, are you simply giving your staff a gift? Will you provide presents to clients or potential consumers as well?
The number of items shipped will determine the cost-per-gift, so ensure your list is accurate.
It may not be practical to deliver a present to every employee, client, or customer, depending on your organization; a greeting card, charitable contribution, or discount voucher would be welcomed in this scenario.
Regardless of the gift, many individuals just want to feel appreciated.
Therefore, a little note of appreciation is an easy way to do so, so make sure to include these little expenses in your annual business gift-giving budget.
- How much money do you spend?
Once you’ve gathered your list of recipients, you may decide how much to spend on each present.
If you provide presents to many types of people (such as workers, customers, and clients), you must decide how much money you want to spend on each recipient.
Do you spend the same amount on presents for each category, or vary your spending?
For example, if you want to concentrate on developing customer connections, you may allocate more funds to that area and choose a more expensive present for those people.
On the other hand, increase the amount spent on staff presents if you want to guarantee your staff feels acknowledged and appreciated.
This should be well thought out and carefully evaluated when creating your budget.
Moreover, you should also examine if all people in a given category should get the same gift.
For example, do you have a customer with whom you usually communicate and another with whom you seldom share?
Will all workers get the same present, or will employees in various departments or with varying responsibilities receive different gifts?
Again, there is no right or wrong response, but these are topics to consider when selecting a present.
Now Over to You
Remember that client and employee appreciation goes a long way.
Whether you go for a small gift option or a deluxe giveaway, be assured that it will make a difference for your business.
If you’re looking for gift suggestions and recommendations, look no further; we’re here to help.
Feel free to message us anytime to start your journey?
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Frequently Asked Questions (FAQs)
Q1. What’s the difference between a custom corporate gift and a generic one?
The main difference between a custom corporate gift and a generic one is that a custom corporate gift is personalized to include custom elements such as the recipient’s name, company name, and logo.
Q2. What’s a good custom corporate gift?
The below items make good custom corporate gifts: