What’s the Meaning of a PR Package? w/ Ideas to Personalize It

PR packages are a fantastic method to excite customers about your company and provide a positive first impression to your […]

Mark Jackson

President at SwagDrop

PR packages are a fantastic method to excite customers about your company and provide a positive first impression to your target market. 

Christmas Morning GIF by Lauv
Image Source: Giphy

You provide influencers, whose audiences are highly engaged and whose niches coincide with your brand’s, the chance to post about and endorse your items by giving them PR packages.

In this post, we will walk you through the meaning of a PR package right to how to make it work effectively.

Let’s jump in!

Table of Contents

What’s a PR Package? 

What’s the Meaning of PR Packages? 

5 Unique Ideas to Personalize Your PR Packages

How to Make Any PR Package Effective

What’s a PR Package?

A PR package is a personalized bundle that you can deliver to a select group of customers or a list of influencers. 

The customized PR box showcases your brand and shows your items in the hopes that your audience will tell their network about their brand experience.

If the content creator doesn’t wish to publish or utilize the product, they are under no obligation to do so. 

There is no agreement with the influencer, blogger, or celebrity to supply material in exchange. 

In addition, the purpose of sending a PR package is to get a prominent individual to write a genuine review of the free products, which will increase brand recognition and sales.

What’s the Meaning of PR Packages?

You may feel that the popularity of PR boxes is related to influencer marketing and brand partnerships

Yet, it has been present for many years, such as mailing a specific gift or giving a service to a celebrity or sportsperson.

Many individuals who have pursued this influencer career have only helped a brand’s image and sales, as a brand’s public relations staff ensures they contact a specific social media influencer that provides content in their sector.

Additionally, the importance of PR packages is readily related to the fact that the brand is only concerned with the sales figures it will deliver, but there’s more to it.

Influencers post content on the items or services they get from the company, so based on the number of followers, these companies will acquire prospective leads from that, and voila! It’s a win-win situation for everyone.

PR packages also have other important elements that can make a huge difference: 

1. Increase brand awareness

Sending PR packages to social influencers spreads the word about the product in their circles and has the potential to spread the message to their followers.

Many influencers promote the items on their social media platforms, mainly if they have a discount code to share with their followers, making a great first impression.

These influencers and celebrities could even decide that your company is their new favorite and continue to promote it. 

This gives your company additional exposure and the opportunity to become a celebrity or an entrepreneur’s favorite.

2. Increase social media engagement

According to USC Annenberg School for Communications and Journalism, with consumers’ increasing dependence on online media, 64% of digital PR executives and 68% of marketing experts think content development and influencer marketing will be critical to public relations.

Executives at public relations firms predicted that influencers and high-quality content would play an increasing role in building online public relations. 

This emphasizes the future significance of excellent digital storytelling in conveying issues of the public interest.

Social media has enabled public relations firms to develop a more personal engagement with the public on behalf of the businesses they represent. 

Previously, it was often a one-way street, with corporations releasing information and no easy method for the public to reply. 

Also, customers can engage with the material and provide real-time product reviews through social media by using likes, comments, and shares. 

These replies also assist marketers in determining the efficacy of their content and how well they connect with the audience. 

Since social media fosters consumer participation, these platforms encourage both positive and negative customer feedback and enable companies and small businesses to reply just as readily.

3. Create relationships with influencers and creators in your niche

Building connections with influencers and celebrities relevant to your brand’s target demographic is critical for your new venture, as they can provide good exposure for new enterprises. 

Hence, staying in touch with the Instagrammers and giving them free PR items can be a terrific way to create strong connections with them. 

This increases the likelihood that they will have positive things to say about your company.

4. Get high-quality user-generated content (UGC)

Consumers want to know what they will receive before making a purchase

Many younger customers reject particular items or services if they don’t have a strong presence on social media. 

This is because they don’t feel such costs are worthwhile or will provide them with what they need. 

Moreover, the foundation of this is trust between the business and its target audience, since many purchasers prefer online reviews or suggestions from influencers or even individuals they know over advertisements.

Let’s check out a great UGC example right here that reveals a content marketing strategy that is both charming and effective

Go through any dog owner’s camera roll, and you’ll undoubtedly find hundreds of photographs and videos of their pets, and those proud pet owners love to share that material on social media, which BarkBox brilliantly leverages to obtain influencer content.

BarkBox is a subscription business that provides dog products, services, and experiences on a monthly basis. 

BARK feeds nearly 2 million dogs every month via subscriptions to BarkBox and Super Chewer, as well as retail distribution.

Source: Instagram

Moreover, many lifestyle bloggers’ and celebrities’ Instagram feeds include dogs; some are even influential in their own right and have their own accounts. 

This cutie in the above image is here dropping some skincare routine secrets.

BarkBox customers own many accounts, providing the company with a built-in team of influencers who freely share content with their 1.8 million followers. 

Therefore, this benefits both parties, as BarkBox sells more memberships and its content contributors get access to a large audience.

Overall, using user-generated content (UGC) across social media platforms humanizes a brand:

  • Every day, an estimated 60 million photographs are posted on Instagram. (Source: Adweek)
  • UGC uploads on social media have a 28% greater engagement rate than traditional brand posts. (Source: Comscore
  • On Facebook, user-created material incorporating a brand produced 6.9x more interactions than brand-generated content did. (Source: Mavrck)

5. Put your brand on the celebrities’ radar

Consumers aren’t the only ones who scroll. 

Celebrities are also continuously scanning their feeds for popular products, and they often contribute to the content themselves. 

By following celebrities on social media, we can learn about their viewpoints on a broad range of items and services. 

While social media can be a terrific way to gauge famous individuals’ views and attitudes, it also allows you to tweet or contact them directly with a quick and relevant pitch. 

Of course, be certain that they are open and responsive to receiving proposals through social media.

It’s critical that businesses continue to use innovation to connect with the public and stay in the limelight, as the PR box sending process has combined several types of media and communication to provide value via effective and interesting content

5 Unique Ideas to Personalize Your PR Packages

In today’s world, businesses are utilizing customization to brand their communications for each lead and client.

This is considered key as we live in an era where authenticity and relevance are essential.

Idea #1: Handwritten note

Including a note in your PR package allows the receiver to know that you went above and beyond for them and makes the package unboxing memorable. 

This is a simple way to distinguish your business, start a lasting relationship with the influencer, and raise the likelihood that they’ll write a product review on their social media accounts. 

The following are some suggestions on what to put in your PR package note:

  • The name of the influencer
  • Personalized touches (consider handwriting them to give your message a more genuine appearance!)
  • A brief explanation of your company’s brand and what it represents 

Idea #2: Personalized coffee mug 

A branded coffee mug is a fan favorite!

The best thing about coffee mugs is that everyone uses them, and they will definitely make their way to the light!

In addition, this vacuum-insulated coffee mug in the above image makes a great option as it preserves temperature and is quite sturdy.

Idea #3: Gourmet snacks

Branded snacks make great gift choices for the whole year-round.

No matter what the occasion, some yummy popcorn like you see here can’t go wrong.

Idea #4: Computer backpack

Computer backpacks are needed by everyone everywhere.

The Olympus backpack looks absolutely amazing and works perfectly for both work and personal use.

Idea #5: Home studio set

Nothing screams wellness like a home studio set.

This Mintra duffel comes with everything your favorite influencer needs for a good home workout, as it includes a yoga mat, a yoga block, and a fitness towel.

How to Make Any PR Package Effective

The importance of custom promotional packaging cannot be overstated

If your brand package is unusual or eye-catching before the influencer even knows what’s inside, you have a greater possibility of them wanting to share it on their social media as an unwrapping or unboxing video—which will get the extra punch of excitement and emotional connection

Speaking of another related point; curating the ideal PR package for the likes of an influencer or celebrity is a critical component. 

For example, a clothing business should do some research on the content producer to determine which articles of clothing from the brand the influencer would like and appreciate. 

Furthermore, when asking influencers for their personal information and shipping address, it’s also essential to acquire their sizes and other details if delivering clothes.

The company should send a customized message to the influencer or celebrity expressing praise for their work and gratitude for their partnership with the business. 

This would demonstrate the brand’s genuineness and honesty in giving to the significant individual.

Moreover, you can include a media kit, also known as a press kit, to give information about your company and its items. 

Influencers are inundated with items, so don’t expect them to remember yours. 

Expecting people to go through their emails for your information just makes it more difficult for them to share. 

Therefore, you can include any pamphlets or instructions pertaining to your event or product. 

The more information you have, the better! Remember to personalize your media kits to complement the product and be relevant to the influencer—a blogger’s media kit will vary somewhat from a press kit for musicians or an artist’s press kit.

Finally, a firm or business should continue strengthening its connection with the influencer or celebrity after providing a PR package. 

You can send a follow-up message inquiring if the influencer loved the items and whether they arrived in good condition. 

Moreover, by liking and commenting on their posts, you continue to demonstrate your support for them on their social media channels, such as Instagram accounts or Tiktok.

Finding the right social media influencer or celebrity that fits the company’s personality increases the likelihood of them engaging with the PR package. 

Hence, sending a new product’s PR package to an important person is an excellent way to establish contact and media relations with them.

Now Over to You

It can be difficult to build brand recognition and keep it for a long period of time

Finding an influencer or celebrity that supports your brand’s mission or sector will help you overcome that problem. 

The next step is to send that individual a tailored PR package, and they will reward you if you put in the effort.

Hence, we encourage you to stay in touch with us to discuss unique PR gift options to make your next PR package an absolute success. 

Featured image by Daily Nouri on Unsplash.

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