Trends in promotional products tend to follow those in consumer products.
The expansion of the health and wellness market, consumer interest in environmentalism and sustainability, and the growing popularity of engaging with digital mediums are just a few significant trends that shaped the promotional item business in 2022 and will continue to shine through.
Hence, we have gathered together all related summer swag trends so you can stay on the top of your game and not miss anything throughout the rest of the year.
Our list includes three main categories that you can navigate through easily:
- Connect & engage people
- Encourage relaxation & quality time
- Take sustainable actions
Trend #1: Connect & Engage People
One of the major trends for 2022 is the integration of digital and actual realms, and keeping the connection between remote and on-site employees alive.
According to a Mercer study, 70% of organizations want to use the hybrid approach.
Many businesses, including well-known names like Adobe, Salesforce, Spotify, and Twitter, have already made the conversion.
Additionally, according to Microsoft’s Work Trend Index (released in March 2021), 66% of businesses worldwide are restructuring their workplaces to support hybrid work arrangements.
Swag can help maintain this structure so let’s check the related helpful items below.
1. Smart Writing Set
The intelligent writing set is an excellent note-taking solution that combines the classic tactile sensation of notebook writing with accessible contemporary technology.
A whole bundle that gives you a digital copy of every handwritten page; it can’t get any better.
To illustrate, this kit helps send notes from any website to your device, which helps keep you productive at work when you have critical meetings or need to send an urgent email as soon as possible.
Furthermore, your clients and staff will be able to alter input colors, utilize a more sophisticated pen that uses regular ink refills, and recognize pages automatically using the cool item shown above.
Let’s check our next item.
2. Prismatic Tumbler
You will get to sip in style with this prismatic tumbler.
This tumbler is the ideal combination of style and function, with a beautiful, sip-through, spill-resistant lid with a built-in adjuster to keep the temperature just right between sips.
You will get to do all of your daily activities, from running to checking your socials, without worrying that anything will spill.
On another note, tumblers make great trendy swag items for various reasons.
According to ASI 2019 Global Ad Impressions Study:
78% of consumers have promotional drinkware in their homes.
In other words, the vast majority of individuals own promotional drinkware.
This demonstrates that most consumers are open to receiving and utilizing promotional drinkware.
Additionally, promotional items are only helpful if your consumers use them.
The fact that so many individuals possess promotional drinkware indicates a tremendous need and demand for promotional drinkware.
Plus, on average, promotional drinkware is kept for 12 months:
Therefore, using promotional drinkware is a long-term strategy.
An investment made now will continue to be used and promote your brand for at least a year.
During its lifetime, promotional drinkware will generate 1,400 impressions:
When your customers keep your branded promotional drinkware, it will produce a plethora of impressions.
These impressions will develop and reinforce your branding message and serve as a helpful reminder about your brand.
Moreover, the more your consumers see your branding material, the more familiar and comfortable they feel with your brand.
This kind of connection will help build your brand as a reliable source.
3. Mobile Office Zippered Pouch
Prepare your office necessities for the mixed work environment by moving them with the mobile office zippered pouch.
You can seamlessly move from working at the office to working remotely from home while transporting your devices and tiny desk accessories to and from work with ease without worrying about losing anything.
Let’s see item number four.
4. Mobile Office Crossbody Padfolio
This wearable padfolio is fully prepared to act as your on-the-go desk, keeping you organized wherever your office is.
Whether you’re working from home, from a cafe, or just having a virtual meeting, the mobile office crossbody padfolio will organize everything.
5. Hybrid Computer Backpack
With the hybrid computer backpack, you can easily switch from working in the workplace to working from home.
This cool backpack you can see has the following features:
- Mesh water bottle compartments on each side
- The main compartment has a dual-zippered closure and inner organizing compartments for easy sight and access to your workplace items
- Back zippered compartment with cushioned laptop pocket and other pockets for small accessories or your laptop charger
- Top grab handle
- Back panel padding
Another bonus for easy transport is the trolley strap feature which attaches to the luggage handle.
Trend #2: Encourage Relaxation & Quality Time
Anyone can gain from being encouraged to care for their mental health and well-being.
According to the Mental Health Foundation, one in every six individuals in the UK suffers from a common mental health condition every week, so giving promotional items that help your consumers take five for themselves is a beautiful means of expressing your organization’s care.
In addition, according to research collected by the job search website Glassdoor, the typical American worker barely uses half of their allocated paid time off in a given year.
Work is a substantial cause of stress and worries for most individuals, but many continue to choose to avoid travel to avoid that stress.
With 15.4 million workdays ‘lost to stress’ in the UK between 2017 and 2018, providing employees with some assistance to slow down, breathe, and wind down can do wonders.
1. Zippered Pouch with Travel Bottle Set
The zippered pouch with a travel bottle set is your go-to best friend for any trip or vacation.
This item keeps all toiletries safe and has reusable refillable bottles to take all of your favorite beauty items on the go.
Our next item is the premium backpack.
2. Premium Backpack
This premium backpack is great for being on the road.
With this personalized backpack, you’ll have several compartments and an adjustable shoulder strap to keep everything organized and to easily carry all of your stuff.
3. Travel Duffel Bag
A weekend getaway? This travel duffel bag is the best option to hold all of your belongings.
The outside fabric is made of sturdy, recycled polyester and has brass hardware for a more refined aesthetic, as well as a little pouch for holding small accessories.
4. Sidekick Cooler
With this sidekick cooler, you can personalize your weekend trip or everyday commute.
The primary cooler’s exterior is made of tough, eco-friendly polyester which has been pulled for a more upscale appearance.
5. Pocket Beach Towel
This pocket beach towel is perfect for heading to the beach and relaxing.
This cool towel has a hanging hook and a side pocket ideal for keeping keys and cell phones within reach.
Let’s see item number six.
6. Glow & Grow Live Well Gift Set
This beautiful-looking kit includes a soy candle and a plant growth kit.
Nothing soothes like a glowing candle and growing a plant from scratch, and this kit includes everything from the seeds to the growing soil.
Our next category is sustainable actions so let’s see what it’s all about.
Trend #3: Take Sustainable Actions
According to the Sustainable Products Corporation, sustainable products offer environmental, social, and financial advantages while preserving public health, welfare, and the environment throughout their entire commercial cycle, from raw material extraction through to ultimate disposal.
According to the Advertising Specialty Institute’s (ASI) 2020 Global Ad Impressions research, 46% of purchasers positively perceive a business after receiving an ecologically friendly promotional item.
Moreover, demonstrating your company’s commitment to a more significant cause speaks loudly to customers and is one of the most effective methods to engage with today’s shoppers.
Hence, take the step now and become more sustainable with our below-mentioned items to make a difference.
1. Reusable Paper Lunch Bag
This reusable paper lunch bag is eco-friendly and vegan, as it’s made out of sustainable tree cellulose.
In addition, this bag helps to keep any food or snacks fresh; it can be reused by simply handwashing it with a mild detergent and drying it out.
2. Recycled Plastic Sling Bag
A contemporary and ecological take on the traditional sling bag, crafted with recycled fabric and webbing produced from plastic bottles.
Your employees and clients will get to use this fantastic item whether at work or while carrying out their daily errands.
Item number three is a bamboo bento box.
3. Bamboo Bento Box
Bamboo consumption benefits the environment by lowering the quantity of plastic consumed.
This bento box is great for raising sustainability awareness, along with being a trendy swag item for your staff.
Let’s see the last item in our post.
4. Bamboo Wireless Earbuds
These bamboo wireless earbuds are a great mix of coolness and sustainability.
Your clients will love how the earphones and case have a slim profile that allows them to fit easily into your pocket, travel bag, or backpack.
Our post has come to an end; let’s wrap up.
What do you think?
Now that we have discussed all the trendy summer swag items; we hope you use this post as inspiration for all of your giveaways and swag baskets.
We would love to hear your thoughts and opinions by leaving a comment below.
Also, feel free to contact us anytime if you have any questions or need any swag-related advice.
Thank you for reading!