The Branded Swag Companies Used to Gift a Decade Ago Doesn’t Work Today

Promotional products are no longer trade show plastic pens that people just seem to toss away.  Branded items have been […]

Mark Jackson

President at SwagDrop

Promotional products are no longer trade show plastic pens that people just seem to toss away. 

Branded items have been evolving, and the swag industry is now here to send a message. 

From being sustainable and sturdy to focusing on health and wellness, we believe that swag can help make a change and is making waves right now. 

In our post, we’re discussing the five main contemporary principles of branded items so you can get a closer look. 

Let’s get reading.

5 Contemporary Principles of Branded Swag

To take your swag gifts to the next level, you should be able to pin down some target features for your items.

The principles below will help you focus on the required modern elements, so you don’t fall behind.

1. Usefulness

Your freebies must have a practical purpose so they can be kept for the longest time possible and used regularly.

 USB drives, for example, aren’t always glamorous yet are extremely useful.

Custom USB flash drives are among the most impactful promotional products in the United Kingdom, Canada, Germany, France, and other countries, according to the Advertising Specialty Institute’s (ASI) 2019 Global Ad Impressions Study.

According to the report, promotional USB flash drives are maintained for an average of 13 months, with 43 percent of customers retaining them for two years or longer. 

Plus, branded flash drives generate 700 impressions during their lifespan, meaning that each impression generally costs you a fraction of a cent, with an average price of just $5 per drive.

Speaking of flash drives, we recommend getting your hands on the Rotate 2Tone flash drive.

The flash drive comes in many cool color combos and has a decent space of 8 gigabytes.

Also, it has a folding design with a protective aluminum cover that keeps dust, crumbs, and other particles out of the USB.

2. Sustainability

The current status of the environment has made us more conscious of how items are made and their carbon imprint.

Since consumers want to do business with companies that reflect their beliefs, promoting yourself using eco-friendly promotional swag items helps you acquire your customers’ confidence by demonstrating your dedication to environmental concerns.

As a result, including eco-friendly promotional items in your brand’s entire marketing plan is no longer optional; if you want to reach today’s customers, this is critical.

By selecting sustainable items, you will appeal to your consumers and prospects and develop a great brand image for your firm.

In relation to that, 46% of customers have a more positive view of a business or advertiser if they give out eco-friendly promotional products, according to ASI Central.

Additionally, eco-friendly or tote bags are some of the best customer-friendly sustainable items.

They make a significant difference as they are trendy, and 73% of individuals own all kinds of promotional bags. 

Therefore, we’re sure that your employees and clients will love the Out of The Woods city tote.

The tote bag is made of natural paper and is washable and vegan, which is a great bonus.

In addition, it looks great and makes an excellent choice for any type of adventure.

Last but not least, keep in mind that promo bags overall are retained for an average of 11 months and deliver 3,300 impressions during that period.

3. Meaningfulness

Meaningful promotional products can help create a sense of solidarity in the workplace.

According to Glassdoor’s Mission & Culture Survey 2019, more than 77% of those polled across four countries (the United States, the United Kingdom, France, and Germany) consider a company’s culture before applying for a job there. 

More than half of the 5,000 survey participants said that company culture is more important than earnings regarding job satisfaction.

Consequently, companies spend more money to make their workplaces healthy and desirable. 

This is where a meaningful swag item comes in!

It can assist internal teams in uniting, especially if your organization is massive or distributed globally since many workers at big firms often feel forgotten or undervalued. 

Giving swag, such as a shirt to each department, can go a long way; it raises employee morale and instills pride in their job.

Plus, employees unsure about the company’s objectives are often disengaged, and you can help avoid that by being creative and thoughtful with your corporate swag.

Concerning the above, there’s nothing like a welcome swag bundle to make a new employee feel at ease in their new job; it’s a terrific approach to put your new employees at ease.

You can add anything from hand sanitizers, branded coffee mugs, portable chargers, or colorful lanyards to impress your employees with your brand identity.

If you want to customize your swag pack, look no further; you can do it right here.

The steps are simple, we have a full-on guide for you, and we will always be here step by step to make your experience go smoothly.

4. Durability

Quality is essential not only in the product itself but also in the sort of product you select to stamp your mark. 

85% of consumers recall the business that provided them with a shirt or cap, so they shouldn’t associate low-quality with your brand or corporate identity.

Cheap items are easily discarded, but customers retain durable items like clothes and tech items

Aligning with tried-and-true brands sends the message that you value quality and reputation.

So, although it may be tempting to purchase more of something “cheap” to get it into the hands of as many people as possible, it may make more sense to create fewer quantities of higher-quality items. 

This will be more meaningful and keep your prospects interested for a longer time

After all, a prospect or client wearing a t-shirt, baseball cap, or any branded merchandise increases brand awareness and familiarity.

5. Originality

Don’t be afraid to get out of the box and give your customers and clients something to talk about!

Sometimes the best reaction is, “Wow, I haven’t seen this one before!’’.

A picnic blanket or a cast-iron skillet may seem like an unusual gift, but it will leave a great impression.

The more you have fun with your freebies, the more enjoyable it gets!

Since we have mentioned a cast iron skillet, why don’t you check out the Cuisinart cast iron grill fajita set?

This excellent swag item comes with elegant cast aluminum handles and pre-seasoned cast iron surfaces.

It also has a pre-seasoned grilling surface, which prevents corrosion and offers a permanent nonstick cooking surface, equal heat distribution, and the lack of “hot spots,” making it the ideal grilling surface.

What’s more, this gift has a great outdoorsy feel, making your company very appealing. 

Final Thoughts

We hope you now have a better understanding of how important practical and thoughtful swag can be.

Remember that finding a suitable and reliable swag provider can do wonders for you.

In case you need any further information or have any questions in mind, don’t hesitate to reach out anytime.

Thank you for reading!

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